Associations plays with meaning, not in its construction but rather in the absurdity of meaning as a given, of packaged knowledge. Using the text from Word association and linguistic Theory by Herbert H. Clarke and images from colour supplements, the film creates, through associations, a rebus where words are replaced by pictures in a seamless continuum of puns. …The ubiquitous connections, often humorous, displace meaning in very much the same way as nineteenth-century English nonsense poetry, forsaking understanding for the benefit of a more ephemeral psychological gymnastics where ambiguity becomes the determining factor.

Michael Mazière